Ultimate Luxury: A $300,000 Watch That Doesn’t Tell Time
What’s the ultimate luxury? How about a $300,000 watch that does not tell time?
Romain Jerome has introduced a watch that does just that. It shows only the day and night: “a new way of measuring time splitting the universe of time into two fundamentally opposing day and night”.
Hmm.. didn’t think about that.
And for a watch that does not show time, it has two exquisite, expensive tourbillons operating sequentially - one for day and another for night.
“An avant garde approach that is different and even disturbing”, it says. Disturbing, indeed.
But come to think of it, even a $10 watch tells time (fairly) accurately. But who’d buy a watch that does nothing or tells something totally obvious, like show the day and night. Only a discerning collector would splurge $300,000 on something like that. And indeed, it is pure marketing genius. The watch sold out in 48 hours, according to WSJ.
